Our Ethos & Commitment

The Wild Reserve and Our Impact

Earth is our playground, a Wild and beautiful place that deserves our respect. We believe that spending time in nature changes the way we see the world and our role in it. That’s why we’re committed to getting people outside, igniting a passion for protecting the Wild places that inspire us. We want every experience on the water to remind us of our responsibility to safeguard these environments, so they remain untamed for those who come after us.

The Wild Reserve:

5% of all profits go back into The Wild Reserve. A fund dedicated to buying and protecting swaths of land in an effort to protect these natural habitats and keep them Wild and untouched. Our approach is simple - protect as much land as possible, and let nature thrive.

“No one will protect what they don't care about; and no one will care about what they have never experienced.”

- Sir David Attenborough
  • Partners Who Care:

    We carefully choose brands that share our commitment to sustainability. That’s why we’re proud to partner with Coyuchi, who champion conscious luxury through organic cotton, fair trade artisans, and regenerative, climate-friendly practices.

  • Plastic free

    We are committed to eliminating single-use plastics. You won’t find any single-use plastics aboard our saunas!

  • No bullshit, no greenwashing

    We only make promises we can keep and deliver on. We are constantly learning how we can do better and we will continue to grow our sustainability and land protection initiatives over time, but we will always be transparent about our efforts.